My general research interest is media effects of new communication technology. I am interested in how new media technology and social media influence consumer, health and environmental motivation, attitudes and behaviors.

Current Projects:

  • Cognitive processing of and emotional involvement with Facebook native advertising (Dissertation)
  • Consumer motivations, attitudes and perceptions toward in-feed advertising in social media
  • Brand trust and media credibility on behavioral ads on Facebook
  • Korean popular music perceptions, viewing gratifications, and social capital on social networking sites


Refereed Journal Articles

Xu, X. & Lin, C. A. (2018). Effects of Cognitive, Affective and Behavioral Factors on College Students’ Bottled Water Purchase Intentions. Communication Research Reports.

Radin, M., Wu, T. Y., Xu, X., Rainear, A. M, & Atkin, D. J. (2017). The Impact of Environmental Attitudes and Waste Signage on Knowledge, Attitudes, and Behaviors About Recycling. Journal of Communication and Media Research, 9(2), 29-44.

Lin, C. A., & Xu, X. (2017). Effectiveness of online consumer reviews: The influence of valence, reviewer ethnicity, social distance and source trustworthiness, Internet Research, 27(2), 362 -380.

Xu, X., Zhu, X., & Bresnahan, M. (2016). Fighting Back: Inner-City Community Responses to Food Insecurity. American Behavioral Scientist, 1(16), 1306-1321.

Zheng, P., & Xu, X. (2011). Cultural identity and acculturation strategies of mainland students in Hong Kong: A case study of mainland students in Hong Kong University (in Chinese). Youth Exploration, 5, 29-34.


Manuscripts in Submission

Park, S., Xu, X., Rourke, B., & Bellur, S. (Under Review). Are You Having Fun with Live-tweeting?  Modeling Transportation and Emotion in Media Multitasking and Enjoyment. Media Psychology.

Lin, C. A., Xu, X., & Dam, L. (Under Review). Media Dependence, Presumed Influence, Risk Knowledge and Vaccination Likelihood. Psychology, Health & Medicine.


Correspondence Journal Articles

Zheng, P., & Xu, X. (2009). Grass-root oriented, but elites controlled: Reflection on citizen journalism blog (in Chinese). Youth Journalist, 21, 92.

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