Attending AAA Conference

Last weekend I attended my first AAA (American Academy of Advertising) annual conference at Dallas. I got to know a lot of wonderful people in the field– professors, doctoral students and advertising/marketing professionals.

I presented my paper co-authored with Dr. Tai-Yee Wu (National Chiao Tung University) and Dr. David Atkin (University of Connecticut) entitled ““Who is Watching Me?” – Effects of Perceived Agency of Tracking, Brand Trust and Website Credibility on Privacy Concerns toward Online Behavioral Advertising.” We examined relationships among consumer-brand relationship, contextual factors and privacy concerns on this topic. Ready to send it for journal review.

Photo at the Mentor Breakfast (credit to Dr. Jef Richards)

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